The Growth of Streaming and Ad-Supported Streaming

OTT services have grown rapidly in popularity over the past few years.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

Let’s examine the background of OTT and the rise of free services.

Where did OTT streaming start?

OTT platforms evolved by replacing cable TV with online streaming.

As content became available through portable devices,

OTT became a mainstream choice.

As outdoor activities decreased during COVID,

streaming consumption surged.

Pros and cons of OTT usage

OTT’s core benefit is selecting content website based on personal taste.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

But there are downsides as well.

Rising subscription prices and extra payments for certain content can be disappointing.

Subscription cancellations are also increasing.

Understanding free streaming

Free platforms allow viewing in return for advertisements.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

Both users and providers benefit from the ad model.

Why is FAST becoming popular?

FAST represents a growing streaming movement.

Economic pressure pushed FAST growth.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

In conclusion

As OTT subscription fees rise, interest in free streaming continues to grow.

Exploring options helps match personal needs.

We can expect streaming services to become even more diverse and accessible.